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Hotel Branding Resolution for 2007: DIFFERENTIATION

In the past couple of days my inbox has been flooded with articles about industry resolutions: Hotel technology resolutions, ad agency resolutions, marketers’ resolutions, and hotel marketing resolutions. But brand differentiation is more important to hotel marketers than any ‘get in shape’ or ‘quit smoking’ resolution. John S. Fareed from Fareed and Zapala Marketing Partners makes a great argument for it. (click here for article)

Currently there exists hyper-competition in the hotel market. According to Dr. Chekitan S. Dev, from Cornell University, there are over 200 hotel brands in the U.S. market, and we are seeing a new brand per week.

Never has brand differentiation been more important. Never has standing out in your guests’ mind with a unique story to tell been so necessary. How will your brand tell that story?

Comments

  1. Unknown6:07 AM

    Oh What a great news here ! 200 hotel brands in U.S ! Great.

    School Of Hospitality

    ReplyDelete

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